Item specifics

Format: Trade Paperback Language: English
Publication Year: 2017 ISBN:





About this product

Product Information
Accelerate your company’s growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Drawing insights from case studies of successful and unsuccessful companies, strategy teacher and venture capitalist Peter Cohan models his systematic approach to brainstorming, evaluating, and implementing growth strategies across five dimensions: Customers, Geography, Products, Capabilities, Culture. He examines each of these five growth dimensions in turn, selecting and organizing his cases to compare the growth strategies deployed successfully and unsuccessfully by large and small companies along the given dimension. In each of his five dimensional chapters, the author derives from his case analyses the key principles and processes for creating and achieving faster growth. Professor Cohan draws on a network of hundreds of founders, CEOs, and investors developed through his decades of consulting, authorship of 11 books, and over five years as a Forbes columnist. He shows through many compelling stories how leaders craft effective growth strategies. Business leaders will learn the following lessons from this book: Achieving rapid but sustainable growth is a business leader’s most important responsibility – and leaders must approach this challenge with a mixture of vision, intellectual humility, and a willingness to experiment and learn from failure. The growth challenges facing companies that are currently growing quickly differ from the ones that stagnating or shrinking companies must overcome. Companies can achieve growth along one or more of the dimensions simultaneously – and they often expand geographically to customers in the same segments. Useful insights can emerge from comparing case studies of successful and unsuccessful companies pursuing similar growth strategies. Companies should select a growth strategy based on three factors: the attractiveness of the growth opportunity, the company’s capabilities to provide superior value to customers in the selected market, and the expected return on investment in the growth vector. Companies should select a growth strategy that best fits their capabilities and culture and they must enhance both to adapt to new growth opportunities. Who This Book Is For The people in companies who are responsible for growth: chief executive officers, chief marketing officers, chief product officers, heads of business development, product managers, sales people, and human resources managers

Product Identifiers
Publisher Apress L. P.
ISBN-10 1484224477
ISBN-13 9781484224472
eBay Product ID (ePID) 3038795569

Product Key Features
Format Trade Paperback
Publication Year 2017
Language English

Weight 157.1 Oz
Width 6.1in.
Length 9.3in.

Additional Product Features
Copyright Date 2017
Number of Volumes 1 Vol.
Author Peter S. Cohan
Table of Content Chapter 1: Disciplined Growth: Introduction.- Chapter 2: Growth via New or Current Customers.- Chapter 3: Growth via New or Current Geographies.- Chapter 4: Growth via New or Current Products.- Chapter 5: Growth from New or Current Capabilities.- Chapter 6: Growth via Culture.- Chapter 7: Growth Trajectories.- Chapter 8: Appendix A: Growth Road Maps.- Chapter 9: Appendix B: Notes.-
Illustrated Yes
Lc Classification Number Hf4999.2-6182

Price : 26.95

Ends on : Ended

Buy on eBay!

Tbdress Men's Outerwears